Case Study

Chloé Club

Experiential activation

Chloé invited the ‘Chloé Girls’ to a party at Monnaie de Paris to celebrate the successful six year collaboration between the Maison and Clare Waight Keller. The evening was full of ‘Instagrammable moments’ allowing the guests to capture the night as it unfolded. Beginning with the arrival photo on the red carpet against the Chloé Club Neon, to the stage set of fractured mirror and a champagne room with abstract lighting and views over the river Seine.

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