Case Study

The James Hotels

Content
PR & Social Strategy
Media Relations
Influencer Engagement

For the launch of the James Four Bodies Wellness program we created a PR plan and digital content to announce and celebrate the program, spread awareness, and continue buzz and intrigue for the program and hotel offerings.

We created a suite of digital assets featuring each of the four program partners including an introduction video on the offerings and parters, interviews, portraits, and in-room workout videos. This content is utilized in-room, on brand and partner websites and social channels, and was used for press outreach. 

To amplify the program announcement we concepted and executed a launch event: an overnight wellness stay where key related media, talent and influencers experienced the program offerings first hand and balanced their four bodies. Event included hotel stay, a sneak peak Scarpetta dinner at the on-property bar the Seville, a Kundalini Yoga class with Guru Jagat, an Inscape meditation class, an Aerospace workout with founder Michael Olajide, Jr., and birth chart readings through Ruby Warrington.

Coverage is ongoing, results to date include:

Media:

15 press hits with a total impression of 109,739,208

Highlights include: Forbes, Departures, MindBodyGreen, Observer, Haute Living and TravelPulse 

Social:

13 Permanent Instagram Posts & 53 Stories

4,073 overall likes

916,066 overall exposure

Next Project

GAP Kids x Sarah Jessica Parker

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