Case Study

The James Hotel,
West Hollywood

Social integration
Editorial integration

To celebrate the opening we partnered with the David Lynch Foundation to further amplify the hotel’s new brand positioning as a pioneer in providing a peaceful and thought provoking travel experience. We produced a short film “A New Sunrise over Sunset”, exploring consciousness, connectivity and culture (the James’s core brand pillars), while giving the audiences an exclusive first look at the property.

Earned media

36 features and over 250k impressions
Over 12k organic views on YouTube within the first day of launch

Social

700k impressions

Next Project

GAP

The James Hotel, West Hollywood share