Case Study

GAP

Social Integration
Editorial Integration
Experiential Integration

As a long time partner, GAP asked us to help create buzz and drive sales for the reissue of its iconic 90’s collection through global editorial, influencer and social awareness. We developed a layered content campaign enlisting the millennial offspring of the iconic 90’s GAP campaigns. Cast members showcased the archive collection their parents wore and paid homage to those seminal campaigns alongside original GAP model and timeless icon, Naomi Campbell.

National earned media

81 features
Total Impressions: 1.8 MM

International earned media

115 features
Total Impressions: 59 MM

Social media

Exposure: 81.2 million
Reach: 2.5 million
Unique Posts: 2k

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