Case Study

GAP Kids x Sarah Jessica Parker

BTS Content Creation
Collaboration
PR

To support the Spring 2018 Gap | Sarah Jessica Parker collection campaign and generate mass awareness of the Gap Kid's collection we created PRable narratives, managed media time and created assets for PR exclusives and wide media coverage. 

Our content included behind the scenes imagery of the Design Day process with Gap and on the campaign set, behind the scenes video, and one on one interviews with Sarah Jessica Parker about the collection and her personal inspirations. These interviews were edited into 3 exclusive key topics videos for InStyle, Extra, and Popsugar. 

Media Coverage: 

45 Total Press Hits

215M Total Impressions

Highlights include: InStyle, WWD, People, Popsugar, Extra TV segment, Refinery29

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