Case Study

GAP Bridging the Gap

Social Integration
Editorial Integration

To celebrate Gap's long heritage of supporting diversity, we worked with with the fashion icon Edward Enninful to create ’Bridging the Gap'. Our content led campaign heroes Gap’s White Tee, uniting a diverse cast of models, actors and athletes who embody American culture today.

The campaign

3 billion impressions

Social

#BridgingTheGap has seen over 6k posts across Instagram & Twitter reaching 117m with 306m exposure

The hero video

1.5m views within a week of launch

Next Project

Buick

GAP Bridging the Gap share