Case Study

Coach

Social Integration
Editorial Integration

Working with the campaign assets created by Baron & Baron, we developed an impactful content and PR strategy for the Coach x Selena Gomez partnership across owned and earned channels. We created a phased approach around key moments to ensure Coach reaches a widespread millennial audience touching entertainment, fashion and lifestyle news outlets generating coverage both socially and editorially.

North American press and social coverage achieved wide reaching positive buzz:

Phase 1 – campaign debut 

59 features with total impressions of + 943M

Phase 2 – design collaboration coverage

43 features with total impressions of +175 UVM

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