With a goal of driving awareness and relevance to a female millennial audience we created, designed and built The Buick Wellness Centre, a temporary hub in the Hamptons. We hosted lifestyle media and wellness influencers over two days and inspired them through a series of holistic wellness sessions and panel discussions.
Each interactive session married the core brand attributes with prominent wellness thought leaders. Content was generated and shared through owned/earned media as well as influencer social and included two core content pieces: ‘Quiet Tuning’ celebrating the quiet driving experience of the Buick Envision featuring “Carolyn Murphy”, and “Joy to Drive” highlighting comfort and performance with a stretching routine by super trainer Akin Akman.
112% over the agreed deliverable for the project
Engagement rate of 1.5%