Case Study

Adidas Originals ×
Alexander Wang

Experiential Activation

As part of the Adidas Originals × Alexander Wang collaboration, a guerrilla marketing activation was first unleashed in New York directly after the Alexander Wang show. London and Tokyo were launched simultaneously the following week. The activation was seeded on social channels, and crowds lined the streets to get their hands on the limited edition product that was sold off the back of a truck.

Next Project

The James Hotel,
West Hollywood

Adidas Originals × Alexander Wang share